Turning complexity into “benefits”. This is the challenge that we are committed to taking up with each new collaboration. Our goal is always to provide sufficient expertise to assess whether your communication objectives are realistic. Advice also means responsibility, which can be to give up…
This is the challenge that we are committed to taking up with each new collaboration. Our goal is always to provide sufficient expertise to assess whether your communication objectives are realistic.
Advice also means responsibility, which can be to give up a project because it will harm your brand image.
We will always make sure to advise you, taking into account the specificities of your products, but also those of the French market: a successful campaign in the United States may not have the same echo/success in France; because markets, populations and journalists are different.
Our approach will also consist in reminding that press relations are a “dance for two”: the agency will only be able to communicate if you provide it with the material and if you trust it.
Our consultants design PR plans or strategies based on information provided by the company and tools and methods specific to the discipline: press releases, media alerts, press briefings, news commentaries, one-to- one interviews, opinion pieces, events, social media, reports and customer case.
Depending on your sector of activity (edtech, martech, fintech, medtech, industry, cybersecurity, IoT or others) we adopt unique postures to respond to the media covering the news of your ecosystem. Each strategy should serve the objective of defending your interests with the press and accelerating your performance.
